What are the hottest trends on social media, and are you using them effectively in your social media marketing?
If you’re struggling with social media marketing, don’t panic. You’re not alone. Things move quickly in the digital marketing space, and staying up-to-date with the latest social media trends is vital if you want your social media to be an effective tool in marketing your business, website, or products.
In the following article, we’ll take a closer look at 5 new social media trends and why they’re so hot right now, including TikTok marketing, social commerce, influencer marketing, YouTube advertising, and the rise of Instagram videos!
5 of the Hottest Social Media Trends of 2022!
1. Emerging TikTok Marketing
If you have been ignoring TikTok, then it’s time to step into the light and embrace it! Social media marketers around the world are jumping into TikTok with both feet. On Apple Store alone, TikTok was the most downloaded app of 2022, beating both YouTube and Instagram.
So, why is TikTok so attractive to marketers? There are two big reasons. One, it has very fair algorithms which allow content to be more widely viewed and its ability to have its videos go viral. If you haven’t already, jump on TikTok and brainstorm some ways to market your business!
2. No Fuss Social Commerce
Marketing on social media is excellent, but the limitations of being able to purchase straight from the application simply have always hindered conversions. However, that’s all changed in 2022! TikTok has teamed up with Shopify, Instagram is developing a shopping area, and YouTube is building shoppable tags which allow users to buy straight from the video. If you aren’t using any of these features yet, check them out!
3. The Importance of Influencer Marketing
Between 2016 and 2000, social media influencing income has quadrupled, and we’re expecting to see almost 20% growth in those numbers in 2022. Social media influencing is big business right now! The key to using influencer marketing is finding the right match for your product or brand, so take your time and find the right fit before diving headfirst!
4. The Boom of YouTube Advertising
YouTube Shorts are taking the platform by storm! In the last quarter of 2021, YouTube Shorts accumulated a massive 5 trillion views. Whatever way you cut it, that’s a lot of eyes on your video. If you haven’t already, jump onto YouTube and check out some Shorts for yourself!
5. Instagram Video Creation
Instagram is making big moves into the video market with Instagram TV (IGTV) and Instagram Reels. They identified that their market is interested in more than just photos. If you’re already creating video content for TikTok or YouTube, then Instagram is a great avenue to explore in 2022!
5 Bonus Social Media Marketing Tips
- Always be as friendly and human as possible when interacting with your audience!
- Consider collaborating with the right social media influencer!
- Don’t forget to focus on your analytics to see what’s working and what’s not!
- Video is king in 2022!
- Don’t be scared to experiment with different content formats to identify your audience!
5 New Social Media Trends – Conclusion
Thanks for checking out our article on the hottest trends in social media marketing! Now you’ll have a clear idea of the goals you need to reach and where you should focus your energy on your digital marketing campaign.
If you have any questions about social media or would like to learn more about digital marketing, don’t hesitate to reach out and contact us directly. Our professional and friendly team is only too happy to assist you!