Social networking is the hottest online trend of the last few years. Not only do social media sites provide a way to keep in contact with friends, but they can also offer opportunities for professional online networking. Social networking could be advantageous for your career, but there are also disadvantages to consider. Could the time you spend interacting online be put to better use? Let’s take a look at the advantages and disadvantages of social networking to work out whether you should be devoting more of your attention to this online activity.
Advantages of Social Networking
Social networking offers many benefits. It is now easier than ever to keep in contact with old friends and colleagues. The professional networking site LinkedIn even allows users to request introductions to business people who are known to their contacts. The potential of this enhanced connectivity is huge; whereas once you would be left sifting through business cards after a networking event, trying to remember details about each person, you can now easily look up a connection’s credentials and business interests on their social media profile.
LinkedIn is a particularly valuable business tool; over 200 million people are members, including hiring managers from many top companies. Your profile is designed to function as an online resume, detailing your education, career history (with recommendations from your colleagues), and creative portfolio. The platform encourages users to connect with people working in their organizations, and to endorse their colleagues for the skills they display in their daily work. You can learn how to take advantage of all that LinkedIn has to offer with this LinkedIn Training Course.